"The Daily We," Filters, and Everything in Between

After reviewing the article, "The Daily We," there were alot of instances that came to my attention in terms of technology and some of the caution behind technology and its filters. In society the two spheres that first come to mind are the public and private sphere. The public as in the word is open to the public where everyne can acess your information, whereas the private sphere is only for a select group who are within the private sphere.

Through the internet today people are learning alot more then what they knew many years ago, but this technology is also opening new doors. Today, you can access your bank account, credit card account, television bill, house mortgage, and many other expensive private things through the web. So, what's saying that the information that you're looking at is not being looked at by the government or in fact anyone in general.

Next, is the topic of filters. The author, Cass R. Sunstein, of the article, "The Daily We" states, "I want to raise a note of caution. I do so by emphasizing one of the most striking powers provided by emerging technologies: the growing power of consumers to "filter" what they see. As a result of the Internet and other technological developments, many people are increasingly engaged in a process of "personalization" that limits their exposure to topics and points of view of their own choosing. They filter in, and they also filter out, with unprecedented powers of precision" (Sunstein 1). This is where I believe we see the biggest problem. This creates that feeling of disbelief and feeling that there is something always behind the scenes that is probably not being shown.

Our communications market seems to be at a utopian level meaning we have democratization which is only one aspect of it, compared to the pessimist approach which looks at inequality, loss of atonomy, commodification etc. We have more of a utopian level through our communications market so everything is open to one another.

Group polarization is, "The idea is that after deliberating with one another, people are likely to move toward a more extreme point in the direction to which they were previously inclined, as indicated by the median of their predeliberation judgments. With respect to the Internet, the implication is that groups of people, especially if they are like-minded, will end up thinking the same thing that they thought before—but in more extreme form. Group polarization is a human regularity, but social context can decrease, increase, or even eliminate it" (Sunstein 4). This is occurring every day on the internet.

The media has amazed humans since its beginning roots, but as technology continues to grow with media and everything else around it, we are amazed and sometimes almost scared on how much it can actually do.